From theory to Practice: The Yantai Jiwei Foreign Trade Sales Team personally experienced the operation of small excavators to enhance their competitiveness in the international market.
On June 17, 2025, Yantai Jiwei Construction Machinery Equipment Co., Ltd. organized a practical training session on small excavators for its foreign trade sales team, allowing front-line sales personnel to operate the machines themselves to gain a deeper understanding of the product performance, so as to more accurately promote the products to overseas customers. This training covers basic operations, troubleshooting and working condition simulation, aiming to build a compound foreign trade team that is “proficient in technology and skilled in sales”.
Training background: Why should sales learn to operate?
Industry pain point: Overseas customers’ questions are becoming increasingly specialized, and traditional “armchair theorizing” sales methods are hard to cope with.
2. Understand the structure and advantages of the company’s excavators
Have a better understanding of the product and promote it
3. Corporate Strategy: The company has put forward the concept of “technology-oriented sales”, requiring salespeople to master basic operations to enhance customer trust.
Practical operation:
Under the guidance of the workshop director, trainees completed basic movements such as starting, rotating, and walking, and felt the charm of the 3.8-ton mini excavator. The salesperson said: “I could only recite the parameters before, but now I can personally demonstrate the climbing performance of the excavator, and I am confident when communicating with customers!”
Customer perspective:
Think from the perspective of others to improve service
Groups play the role of overseas customers and raise practical questions such as “What is the maximum and minimum telescopic angle of the excavator bucket and thumb clamp?” The sales team answered them based on their operating experience.
“The international market is not only about price, but also about professionalism and service. If you are interested in our excavators, please feel free to contact me, thank you.my whatsapp:+8613255531097,thanks .
Post time: Sep-21-2025
